Why use TikTok Advertising?

Join over a billion people around the world who visit TikTok to create, connect and be entertained.

Our sound-on, full-screen vertical video ad formats are built to captivate users on TikTok and designed to meet your business goals.

Using TikTok for advertising can be highly beneficial for businesses for several reasons:

• Massive User Base: As of my last update, TikTok has over a billion active users worldwide, offering a vast audience for businesses to target. The platform's user base is also growing rapidly, providing an ever-expanding market.
• Engagement Rates: TikTok has exceptionally high engagement rates compared to other social media platforms. Users often spend hours on the app, which means more opportunities for your ads to be seen and interacted with.
• Viral Potential: The platform is designed to make content go viral. Creative and engaging ads have the potential to be shared widely, sometimes beyond the platform itself, offering organic reach alongside paid promotions.
• Global Reach: If you’re looking to expand your business internationally, TikTok's global presence can help you reach audiences in different countries without needing to create separate campaigns for each region.

When considering TikTok advertising, it’s important to align your marketing strategy with the platform's unique culture and user behavior. Content that is authentic, entertaining, and interactive tends to perform best.

Unleash your creativity with solutions built to help you create content and ads specifically for the TikTok community.