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Why You Need Google VLA's at Your Dealership

May 07, 2021

As a dealership owner, you know that getting your inventory in front of potential customers is crucial for driving sales. With the increasing reliance on online searches, it's more important than ever to have a strong online presence. One tool that can greatly benefit your dealership is Google Vehicle Location Ads (VLA's).

What are Google VLA's?

Google VLA's are a powerful advertising solution that allows you to showcase your dealership's inventory directly within Google search results. When potential customers search for specific vehicles or related keywords, your dealership's ads will appear, providing them with relevant information about the vehicles you have in stock.

Why are Google VLA's important for your dealership?

1. Increased visibility: With Google VLA's, your dealership's ads will appear prominently in search results, giving you a competitive edge over other dealerships. This increased visibility can lead to more clicks and ultimately more potential customers visiting your dealership.

2. Targeted advertising: Google VLA's allow you to target specific keywords and demographics, ensuring that your ads are shown to the right audience. This targeted approach can help you reach potential customers who are actively searching for the vehicles you have in stock.

3. Improved user experience: Google VLA's provide potential customers with detailed information about the vehicles you have available, including pricing, mileage, and additional features. This helps users make more informed decisions and increases the likelihood of them contacting or visiting your dealership.

How to set up Google VLA's for your dealership

Setting up Google VLA's for your dealership is a relatively straightforward process. Here's a step-by-step guide to get you started:

  1. Create a Google Ads account if you don't already have one.
  2. Create Google Merchant Centre account.
  3. Link your Google Ads account to your dealership's website.
  4. Set up a feed inside Google Merchant Centre that includes your dealership's inventory data.
  5. Claim and verify your website inside Google Merchant Centre.
  6. Link Google Business Profile Page.
  7. Create a Pmax campaign in Google Ads and select the appropriate targeting options.
  8. Add assets - 20 images, 5 videos & informative ads that showcase your inventory. Utilize all of your available headlines and descriptions.
  9. Monitor the performance of your Pmax campaign and make any necessary adjustments to optimize results.


Google VLA's are a valuable tool for dealership owners looking to increase their online visibility and drive more sales. By leveraging targeted advertising and providing potential customers with detailed information about your inventory, you can attract the right audience and convert more leads. Don't miss out on the opportunity to utilize Google VLA's and take your dealership to the next level.

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