Big Click

How to Run Google Ads on a Lean Budget

Oct 03, 2023


Running Google Ads can be an effective way to promote your business and reach a wider audience. However, many small businesses and startups often have limited budgets for advertising. The good news is that it is possible to run Google Ads on a lean budget and still achieve great results. In this blog post, we'll explore some strategies and tips to help you get the most out of your Google Ads campaign without breaking the bank.

1. Set Clear Goals

Before diving into Google Ads, it's important to define your goals. Are you looking to increase website traffic, generate leads, or boost sales? Setting clear goals will help you focus your budget and optimize your campaigns accordingly. By understanding what you want to achieve, you can allocate your resources more effectively.

2. Conduct Thorough Keyword Research

Keyword research is a crucial step in running successful Google Ads campaigns. By identifying relevant keywords that your target audience is searching for, you can optimize your ads to reach the right people. Use tools like Google Keyword Planner or SEMrush to discover high-performing keywords with lower competition. This will help you maximize your budget by targeting the most effective keywords.

keyword research

3. Optimize Ad Copy and Landing Pages

Creating compelling ad copy and landing pages is essential to drive conversions. Craft engaging headlines and descriptions that highlight the unique selling points of your product or service. Make sure your landing pages are optimized for conversions by including clear call-to-actions and relevant information. By improving the relevance and quality of your ads, you can increase click-through rates and conversions without spending more.

4. Use Ad Extensions

Ad extensions are additional pieces of information that can be added to your Google Ads. They provide more value to your audience and can improve the performance of your ads. Experiment with extensions like sitelink extensions, call extensions, or location extensions to enhance your ad visibility and encourage users to take action. Ad extensions can help you stand out from the competition and improve the overall effectiveness of your campaigns.

ad extensions

5. Set a Budget and Monitor Performance

Running Google Ads on a lean budget requires careful budget management. Set a daily or monthly budget that aligns with your goals and monitor the performance of your campaigns regularly. Keep a close eye on key metrics like click-through rates, conversion rates, and cost per conversion. By analyzing the data, you can identify areas for improvement and make necessary adjustments to optimize your budget allocation.

6. Utilize Geographic and Demographic Targeting

Google Ads allows you to target specific geographic locations and demographics. Use this feature to narrow down your audience and reach those who are most likely to be interested in your products or services. By targeting specific regions or demographics, you can avoid wasting budget on irrelevant clicks and focus on reaching potential customers who are more likely to convert.

7. Leverage Remarketing

Remarketing is a powerful strategy that allows you to target users who have previously visited your website or interacted with your brand. By showing tailored ads to these users, you can increase brand recall and encourage them to take action. Remarketing can be a cost-effective way to re-engage with potential customers and improve conversion rates.


8. Test and Optimize

Continuous testing and optimization are key to running successful Google Ads on a lean budget. Experiment with different ad variations, keywords, and targeting options to identify what works best for your business. Monitor the performance of your campaigns and make data-driven decisions to optimize your ads for better results. By constantly refining your campaigns, you can maximize the impact of your budget and achieve higher returns on investment.


Running Google Ads on a lean budget is challenging but not impossible. By setting clear goals, conducting thorough keyword research, optimizing your ad copy and landing pages, utilizing ad extensions, monitoring performance, leveraging targeting options, and constantly testing and optimizing, you can make the most out of your budget. Remember, success in Google Ads is not solely dependent on the amount of money you spend but on the effectiveness of your strategies and the relevance of your ads to your target audience.