The term "social media advertising" (SMA) refers to all of the paid advertising methods on social networks like Facebook, Instagram, and LinkedIn. This marketing strategy uses a predetermined budget to launch an advertising campaign that is catered to a specific target audience. These marketing campaigns can be tailored to achieve a number of goals, such as increasing visibility, selling a product or service, or collecting email addresses.
Just like an SEM agency with Google Ads, a Facebook ads agency (or Instagram ads agency, or LinkedIn ads agency, depending on what you need – luckily, we do it all) helps clients define their goals so they can target the right people with the right message. Then, an in-house social advertising expert will create content for your ad, launch your campaign, and optimize each one periodically based on performance.
When clients work with our social media advertising agency, they are able to answer the following questions:
How can I implement an ad strategy on social media?
How can I target my clients on various social networks?
How can I get my products or services in front of prospective clients?
How much should I invest in paid social media campaigns to achieve my goals?
How can I measure the profitability of my social media strategy?
To help you answer these questions, Big Click is committed to creating value for your business. Based on your campaign objectives, that mission might translate to increasing the number of people who subscribe to your service, growing your online communities, collecting data from prospective clients, or growing your online sales.
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